Graphic Designer
TechConnect: Bridging the Digital Divide
TechConnect is a conference with a mission to close the digital divide and provide access to the tools and resources we all need in the modern world. The challenge here was to create a visual identity that reflected this mission of inclusion, accessibility, and innovation.
Branding Objective
My goal was to design a cohesive identity that represents TechConnect’s mission. I needed to make sure that the design remained consistent across all materials, both digital and print.
Deliverables:
Logo (color and black & white versions),Color palette and typography,Instagram post templates and ​Promotional items (tote bags, pens, stickers)
Research & Inspiration
Before I began designing, I researched similar events to see how TechConnect could stand out:Net Inclusion 2025 – An event focused on digital equity policies.Innovations in Technology Conference – More focused on legal tech and AI.DE&I In Tech Summit 2025 – Focuses on diversity and inclusion in tech.
Design Process
The process started with 40 hand-drawn sketches, which I narrowed down to 4 digital versions. After refining, I selected the final logo, which symbolizes connection, accessibility, and modernity, with a minimalist design that’s scalable and versatile.
Color Palette
I selected a palette that includes purple, two shades of blue, turquoise, and white:
Blue: Represents trust, innovation, and intelligence.
Purple: Evokes creativity and transformation.
Turquoise: Represents clarity and communication.
Final Deliverables
